Top 5 Reasons Why Events Fail
As event architects we love to talk about what makes events a success. But rarely do we address what makes them miss the mark.
We’ve all experienced a poorly designed corporate event, where instead of feeling energized and motivated, you feel exhausted.
It can be anything from the colors used in the venue, the scent in the room, the lighting, the order and nature of content delivery, the pacing and spacing of moments of high excitement vs moments of calm and reflection. Or just the sheer cognitive backlog of content.
For the amount of effort it takes to stage an event, and the amount of disruption it creates for those who have to take time out of their daily schedules both at work and at home to attend it, an event needs to deliver a significant return on your investment.
To help you protect your investment, we’d like to share the top 5 reasons why events fall short – and what to do about it.
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