Ben Moorsom took the stage a few times at the2018 UNICEO Leading Events to the Future conference in Budapest this past June to share his outlook on the current problem with traditional forms of measurement in the event space. He explored what the future holds and the role of thinking like a scientist to achieve this.
His keynote spoke directly to the ROI of Neuroscaping and the importance of structuring and applying diverse measurement practices throughout an event. He later joined an impressive panel of speakers to debate the importance of measurement for survival within the realm of events.
Attendees received access to an authored paper: What’s Wrong with Traditional Event Measurement. To request your own copy visit: debutgroup.com/measurement