In October, Ben spoke about how the latest research in brain science can be used to improve engagement, connection, and outcomes when people interact – face to face or digitally.
Neuroscaping is the art of applying neuroscience and psychology research to experience design – combining science with insight to reimagine how interactions play out.
Neuroscaping combats the increasing challenges that impede the transfer of information and connection.
What did they leave with? An understanding of why we must approach interactions with greater insight into the human mind. They also learned how the art of Neuroscaping can help us access the minds of the audience in order to achieve better outcomes.
And we examined the role technology can play in influencing behaviors.