Bringing the Pharma industries top planners from across the United States together to share, learn and partner with leading supporters of events.
Ben shared insights into the challenges we face as an industry connecting effectively with audiences and embracing a more scientific approach with improving return on investment.
Highlighting the cognitive barriers that impede engagement and potentially reduce audience attention to between 25% and 32%.
Ben painted a more hopeful picture of the future where understanding and technology combined…will help us win the battle for attention.
Check out the article in MeetingsNet about the talk here.