NeuroBytes: Savoring: Pre-Communication
We often underestimate or misuse the opportunity we have prior to an experience – to insert a cognitive key into the minds of those we want to connect with.
Did you know?
The messages leading up to an event or experience can have a lasting impact.
We experience this when we feel relaxed in the days or weeks leading up to a vacation.
We can start enjoying an event or experience before it happens.
When we do, we can experience more positive emotions before and during the event (Chun, Diehl, & MacInnis, 2017).
Anticipating a positive event this way increases our enjoyment when it finally arrives, enhancing the experience and improving ROI.
Get your audience to visualize a future event, send out videos of the venue, teasers of headliner speakers, or other precommunications. Your audience will thank you.