NeuroBytes: Mind Wandering during live experiences
Posted by benmoorsom on August 3, 2018 in Engagement, Experience Design, Intervention, NeuroBytes |No Comments
Audiences mind-wander up to 52% of the time.
Therefore, we have to consider this with the design of events and live experience.
We can capture back much of this attention. If done right. As trying to “out-noise” or over stimulate to recapture can inadvertently cause additional problems. Negatively impacting ROI.
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