When the sales conference is over and your teams are back in the field, are they applying what they learned? BY BEN MOORSOM Pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on the competition –it’s not for the faint of heart, this job. To keep the motivation […]
In late October, Ben traveled to France to work on a new keynote presentation. This presentation will focus on the impact of science on overall engagement potential. Impacting all areas of human connection — sharing a vision of where engagement opportunities lie well into the future. An exciting look at the role technology will play […]
Events are human experiences. Where individuals are subjected to vast amounts of stimuli in order to engage. To have information successfully transferred. However, it takes careful design and management to maintain the right balance for optimum retention. As over-stimulation can lead to decline in memory. Thereby defeating the sought after outcomes.
Consider this: when executives deliver their speech using a traditional presentation format, employees typically recall only 20% of what they hear. Does this mean that much of the time, energy and effort involved in preparing and delivering a presentation is misplaced? Absolutely not. There are also emotive and cultural benefits that are unique to face-to-face […]
Audiences mind-wander up to 52% of the time. Therefore, we have to consider this with the design of events and live experience. We can capture back much of this attention. If done right. As trying to “out-noise” or over stimulate to recapture can inadvertently cause additional problems. Negatively impacting ROI.