Events are human experiences. Where individuals are subjected to vast amounts of stimuli in order to engage. To have information successfully transferred. However, it takes careful design and management to maintain the right balance for optimum retention. As over-stimulation can lead to decline in memory. Thereby defeating the sought after outcomes.
Consider this: when executives deliver their speech using a traditional presentation format, employees typically recall only 20% of what they hear. Does this mean that much of the time, energy and effort involved in preparing and delivering a presentation is misplaced? Absolutely not. There are also emotive and cultural benefits that are unique to face-to-face […]
Audiences mind-wander up to 52% of the time. Therefore, we have to consider this with the design of events and live experience. We can capture back much of this attention. If done right. As trying to “out-noise” or over stimulate to recapture can inadvertently cause additional problems. Negatively impacting ROI.
Did you know? Stopping to “smell the roses” makes you enjoy an experience more. We experience this when we step outside into fresh air and take a second to take a deep breath. Spend a few seconds savoring an experience and you will enjoy it more. Savoring enhances experiences by promoting positive emotions, improving ROI. […]
As event architects we love to talk about what makes events a success. But rarely do we address what makes them miss the mark. We’ve all experienced a poorly designed corporate event, where instead of feeling energized and motivated, you feel exhausted. It can be anything from the colors used in the venue, the […]