New Keynote Coming!

New Keynote Coming!

In late October, Ben traveled to France to work on a new keynote presentation. This presentation will focus on the impact of science on overall engagement potential.  Impacting all areas of human connection — sharing a vision of where engagement opportunities lie well into the future. An exciting look at the role technology will play […]

NeuroBytes: Effects on memory during live experience

NeuroBytes: Effects on memory during live experience

Events are human experiences. Where individuals are subjected to vast amounts of stimuli in order to engage. To have information successfully transferred. However, it takes careful design and management to maintain the right balance for optimum retention. As over-stimulation can lead to decline in memory. Thereby defeating the sought after outcomes.

How do we make presentations more memorable?

How do we make presentations more memorable?

Consider this: when executives deliver their speech using a traditional presentation format, employees typically recall only 20% of what they hear. Does this mean that much of the time, energy and effort involved in preparing and delivering a presentation is misplaced? Absolutely not. There are also emotive and cultural benefits that are unique to face-to-face […]

NeuroBytes: Mind Wandering during live experiences

NeuroBytes: Mind Wandering during live experiences

Audiences mind-wander up to 52% of the time. Therefore, we have to consider this with the design of events and live experience. We can capture back much of this attention. If done right. As trying to “out-noise” or over stimulate to recapture can inadvertently cause additional problems. Negatively impacting ROI.

NeuroBytes: Savoring:  During an Experience

NeuroBytes: Savoring: During an Experience

Did you know? Stopping to “smell the roses” makes you enjoy an experience more. We experience this when we step outside into fresh air and take a second to take a deep breath. Spend a few seconds savoring an experience and you will enjoy it more. Savoring enhances experiences by promoting positive emotions, improving ROI. […]