What’s Wrong with Traditional Survey Measurement?

Prepared by Ben Moorsom, Chief Creative Officer & Creator of Neuroscaping™, Debut Group® & Brock Edwards, Neuroscaping Researcher, Debut Group® There isn’t a need to completely overhaul existing techniques. There are simple strategies that reduce bias while using common measurement strategies to elevate event experiences. Accurate measurement has long been the holy grail of business […]

NeuroBytes: Savoring:  Pre-Communication

NeuroBytes: Savoring: Pre-Communication

We often underestimate or misuse the opportunity we have prior to an experience – to insert a cognitive key into the minds of those we want to connect with. Did you know? The messages leading up to an event or experience can have a lasting impact. We experience this when we feel relaxed in the […]

NeuroBytes: Distractions Effect on Memory

NeuroBytes: Distractions Effect on Memory

Distraction is increasing at an exponential rate.   Not only is distraction creating a barrier to higher engagement and return on investment, it is known to effect positive memories of experiences.   It is critical to combat distraction to create better outcomes in experience design.

Bringing It Home: The ROI of the Sales Conference

Bringing It Home: The ROI of the Sales Conference

When the sales conference is over and your teams are back in the field, are they applying what they learned? BY BEN MOORSOM Pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on the competition –it’s not for the faint of heart, this job. To keep the motivation […]

New Keynote Coming!

New Keynote Coming!

In late October, Ben traveled to France to work on a new keynote presentation. This presentation will focus on the impact of science on overall engagement potential.  Impacting all areas of human connection — sharing a vision of where engagement opportunities lie well into the future. An exciting look at the role technology will play […]