NeuroBytes: Distractions Effect on Memory

NeuroBytes: Distractions Effect on Memory

Distraction is increasing at an exponential rate.   Not only is distraction creating a barrier to higher engagement and return on investment, it is known to effect positive memories of experiences.   It is critical to combat distraction to create better outcomes in experience design.

Bringing It Home: The ROI of the Sales Conference

Bringing It Home: The ROI of the Sales Conference

When the sales conference is over and your teams are back in the field, are they applying what they learned? BY BEN MOORSOM Pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on the competition –it’s not for the faint of heart, this job. To keep the motivation […]

New Keynote Coming!

New Keynote Coming!

In late October, Ben traveled to France to work on a new keynote presentation. This presentation will focus on the impact of science on overall engagement potential.  Impacting all areas of human connection — sharing a vision of where engagement opportunities lie well into the future. An exciting look at the role technology will play […]

How do we make presentations more memorable?

How do we make presentations more memorable?

Consider this: when executives deliver their speech using a traditional presentation format, employees typically recall only 20% of what they hear. Does this mean that much of the time, energy and effort involved in preparing and delivering a presentation is misplaced? Absolutely not. There are also emotive and cultural benefits that are unique to face-to-face […]

Is anyone even paying attention?

Is anyone even paying attention?

5 fundamentals for curating engaging events If you’re able to sit down and read this article end to end without stopping to check your email, respond to a text, or complete some other task—then you’re in the minority. We know that concentration and focus aren’t easy to come by these days. In fact, according to […]