What’s Wrong with Traditional Survey Measurement?

What’s Wrong with Traditional Survey Measurement?

Prepared by Ben Moorsom, Chief Creative Officer & Creator of Neuroscaping™, Debut Group® & Brock Edwards, Neuroscaping Researcher, Debut Group® There isn’t a need to completely overhaul existing techniques. There are simple strategies that reduce bias while using common measurement strategies to elevate event experiences. Accurate measurement has long been the holy grail of business […]