We often underestimate or misuse the opportunity we have prior to an experience – to insert a cognitive key into the minds of those we want to connect with. Did you know? The messages leading up to an event or experience can have a lasting impact. We experience this when we feel relaxed in the […]
When the sales conference is over and your teams are back in the field, are they applying what they learned? BY BEN MOORSOM Pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on the competition –it’s not for the faint of heart, this job. To keep the motivation […]
Events are human experiences. Where individuals are subjected to vast amounts of stimuli in order to engage. To have information successfully transferred. However, it takes careful design and management to maintain the right balance for optimum retention. As over-stimulation can lead to decline in memory. Thereby defeating the sought after outcomes.
Audiences mind-wander up to 52% of the time. Therefore, we have to consider this with the design of events and live experience. We can capture back much of this attention. If done right. As trying to “out-noise” or over stimulate to recapture can inadvertently cause additional problems. Negatively impacting ROI.
Did you know? Stopping to “smell the roses” makes you enjoy an experience more. We experience this when we step outside into fresh air and take a second to take a deep breath. Spend a few seconds savoring an experience and you will enjoy it more. Savoring enhances experiences by promoting positive emotions, improving ROI. […]