The Journey of a Message

What does it take to connect to the human mind?  There is so much distraction at the gateway to the mind that we need to navigate.   Cognitive barriers that impede meaningful connection.   Reducing retention, creating fatigue and ultimately effecting the memory of an experience.  We can change this together.  

Customer Feedback: Rethinking the CAB Experience

Customer Feedback: Rethinking the CAB Experience

Reposted from: Customer Feedback: Rethinking the CAB Experience      

NeuroBytes: Savoring:  Pre-Communication

NeuroBytes: Savoring: Pre-Communication

We often underestimate or misuse the opportunity we have prior to an experience – to insert a cognitive key into the minds of those we want to connect with. Did you know? The messages leading up to an event or experience can have a lasting impact. We experience this when we feel relaxed in the […]

NeuroBytes: Distractions Effect on Memory

NeuroBytes: Distractions Effect on Memory

Distraction is increasing at an exponential rate.   Not only is distraction creating a barrier to higher engagement and return on investment, it is known to effect positive memories of experiences.   It is critical to combat distraction to create better outcomes in experience design.

Bringing It Home: The ROI of the Sales Conference

Bringing It Home: The ROI of the Sales Conference

When the sales conference is over and your teams are back in the field, are they applying what they learned? BY BEN MOORSOM Pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on the competition –it’s not for the faint of heart, this job. To keep the motivation […]