NeuroBytes: Savoring:  Pre-Communication

NeuroBytes: Savoring: Pre-Communication

We often underestimate or misuse the opportunity we have prior to an experience – to insert a cognitive key into the minds of those we want to connect with. Did you know? The messages leading up to an event or experience can have a lasting impact. We experience this when we feel relaxed in the […]

NeuroBytes: Distractions Effect on Memory

NeuroBytes: Distractions Effect on Memory

Distraction is increasing at an exponential rate.   Not only is distraction creating a barrier to higher engagement and return on investment, it is known to effect positive memories of experiences.   It is critical to combat distraction to create better outcomes in experience design.

Bringing It Home: The ROI of the Sales Conference

Bringing It Home: The ROI of the Sales Conference

When the sales conference is over and your teams are back in the field, are they applying what they learned? BY BEN MOORSOM Pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on the competition –it’s not for the faint of heart, this job. To keep the motivation […]

NeuroBytes: Effects on memory during live experience

NeuroBytes: Effects on memory during live experience

Events are human experiences. Where individuals are subjected to vast amounts of stimuli in order to engage. To have information successfully transferred. However, it takes careful design and management to maintain the right balance for optimum retention. As over-stimulation can lead to decline in memory. Thereby defeating the sought after outcomes.

How do we make presentations more memorable?

How do we make presentations more memorable?

Consider this: when executives deliver their speech using a traditional presentation format, employees typically recall only 20% of what they hear. Does this mean that much of the time, energy and effort involved in preparing and delivering a presentation is misplaced? Absolutely not. There are also emotive and cultural benefits that are unique to face-to-face […]