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Month: November 2018

NeuroBytes: Savoring: Pre-Communication

We often underestimate or misuse the opportunity we have prior to an experience – to insert a cognitive key into the minds of those we want to connect with. Did you know? The messages leading up to an event or

NeuroBytes: Distractions Effect on Memory

Distraction is increasing at an exponential rate.   Not only is distraction creating a barrier to higher engagement and return on investment, it is known to effect positive memories of experiences.   It is critical to combat distraction to create better outcomes

Bringing It Home: The ROI of the Sales Conference

When the sales conference is over and your teams are back in the field, are they applying what they learned? BY BEN MOORSOM Pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on

New Keynote Coming!

In late October, Ben traveled to France to work on a new keynote presentation. This presentation will focus on the impact of science on overall engagement potential.  Impacting all areas of human connection — sharing a vision of where engagement