Sharing how science improves engagement.
When it comes to making meaningful connections with employees, consumers, or sales teams, research is showing that traditional means are becoming less effective. Distraction is increasing at an exponential rate at the gateway to the minds of those we hope to engage. So we need to be smarter, more diligent and use whatever tools we can to improve the outcomes organizations seek.
Neuroscaping will give companies an edge and turn the tide to improve engagement.
Ben Moorsom is the world’s leading practitioner of neuroscaping™. Since founding the Debut Group in 1997, Ben has made it his mission to challenge and disrupt ineffective conventions of business communications, pioneering new approaches that engage people and truly capture their attention.
Neuroscaping®: From Insights to Emotion.
How can the latest research in brain science be used to improve engagement, connection and outcomes in event and experience design?
Neuroscaping is the art of integrating and applying neuro-design to event design - combining science with insight to reimagine how live experiences are produced and marketed. Harnessing untapped human potential and uncovering missed opportunities to connect on a deeper emotional level.
What will you leave with? An understanding of why we MUST approach events and brand activations with greater insight into the human mind. How the art of Neuroscaping can help us access the minds of our audiences in order to achieve better outcomes.
Improving ROI and better defining the role technology can play in influencing behaviors.
The Journey of a Message
What does it take to connect to the human mind? There is so much distraction at the gateway to the mind that we need to navigate. Cognitive barriers that impede meaningful connection. Reducing retention, creating fatigue and ultimately effecting the memory of an experience. We can change this together.
Customer Feedback: Rethinking the CAB Experience
Reposted from: Customer Feedback: Rethinking the CAB Experience
What’s Wrong with Traditional Survey Measurement?
Prepared by Ben Moorsom, Chief Creative Officer & Creator of Neuroscaping™, Debut Group® & Brock Edwards, Neuroscaping Researcher, Debut Group® There isn’t a need to completely overhaul existing techniques. There are simple strategies that reduce bias while using common measurement strategies to elevate event experiences. Accurate measurement has long been the holy grail of business […]